Logotype
Our philosophy to creating a logotype is: Keep it simple. Make it memorable. The scarcest resource in the commercial world is attention span. A good logo commands attention and suggests expectations.
- We never use clip art or pre-made logos. We assess your needs, identify your unique strengths and research the competition. Then it gets creative.
- Regardless of which logotype package you choose to go with, we always start with pencil sketches. This gives us greater control and freedom of expression; Nobody wants to be bossed around by a computer!
- Sketches are then refined into tighter drawings. This is the part of logotype design that us logo-nerds love the most.
- Drawings are migrated to the computer and expertly digitized. Several variations are then produced for our client’s consideration.
- Our studio also offers business suite applications on Letterhead, Business card and Envelope. Standard guides and logo files for most possible format types so when you want to embroider your new logo it’s not a problem. You’ll have the right file.
